Deborah began following contemporary urban art and artists (known at the time as street art) in Paris in 1997 and has been collecting their work since 2016. Her passion for urban art and desire to work with these artists lead to an MBA and an MSc in Arts & Cultural Management (from IESA and PSB, respectively). Deborah began promoting contemporary urban artists internationally in 2020. Her previous profession credentials include corporate communications and marketing at an executive level for five French technology firms, and freelance writing in New York and San Francisco for major American financial firms and nonprofit organizations. Born and raised in California, Deborah holds a BA in Mass Communications from the University of California, Davis.